Course Hero is not sponsored or endorsed by any college or university. This technological advance has a big impact on the newspaper and print industry as papers are now moving online. Change ), You are commenting using your Google account. Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). As our technology has advanced, the platform for the news now spans across different mediums. It is a good example for convergence, because just like most of the news corporations that are running online, they are using all different ways to inform the consumers. For example, The Independent will no longer be printing papers as of march this year. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. News is now much easier and convenient to access for the user. This preview shows page 9 - 16 out of 16 pages. The most popular examples of Media Convergence are: Smartphones (converging camera, music, the internet, books, and all other media together) Online Radio (converging radio with the Internet) E-books (converging paperbacks with the digital technology) News Websites and Apps; Importance of Media Convergence. This is convergence. For example, a mobile phone is expected to make and receive calls and text messages. Media Convergence in Platform Specific Example Communication Education Advertisement/ Commercial News Entertainment Questions: Describe how new technologies have led to the convergence of traditional and new media. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … In this article, I will report In the media convergence,the change of the news media. ( Log Out /  –The co-existence of traditional and new media. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. The joining of multiple media technologies. Easy. Technology. Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content. Change ), You are commenting using your Facebook account. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. As our technology has advanced, the platform for the news now spans across different mediums. For example, news organizations no longer simply provide just print or audiovisual content but are portals that make material available in forms such as text, video, and podcasts, as well as providing links to other relevant resources, online access to their archives, and … In the news industry,media convergence has changed the way of news development, which makes science、technology、humans life link to digital media, networks, radio and newspapers, integrated together, resulting the new media. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. ( Log Out /  Change ), You are commenting using your Twitter account. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. For example, the content is News or articles, and they are being conveyed through different platforms such as on the Internet as well as in a newspaper. 1 out of 1 people found this document helpful, to the convergence of traditional and new. Media Convergence Question on Quora – What is It? The benefit of social media convergence. Media convergence have become a vital element of life for many people. When the Internet of things and media convergence interacted，social media expresses their competitive characteristics. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. –The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones as well as others, allowing media content to flow across various platforms. Explain how media convergence creates new opportunities for interaction. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. Media Convergence Platforms Specific Examples Communication Social Network Facebook, Instagram, functionality of social media Education Learning management system Google class, Edmodo Advertisement / Commercial Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes Global. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Media is becoming centralised and all accessible from one point, for example, the smartphone. Introducing Textbook Solutions. that would contain (1) title of the media, product; (2) its creator; and (3) describe. information on a current issue in society. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Furthermore, technological convergence has influenced the everyday life by impacting telecommunication. media convergence. Wondering why media convergence is important? 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